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The Investor Marketing Report

The Direct-to-Investor insights, analysis, and opportunities

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For founders and executives working at the intersection of digital marketing and media and capital markets.

You’ll find conversations around five main areas – all within the world of Direct to Investor (D2I) marketing.

Shareholder Acquisition: Conversations focused on how to build a broad, sustainable investor base using digital.

Capital Markets Tech: Conversations with tech founders building in capital markets. Digital platforms require digital audiences so direct-to-investor marketing and business development is a core function for virtually all Cap Markets Tech companies.

Why Investors Buy: The podcast explores the psychology, underlying beliefs, narratives, social dynamics, and all the things underlying investor decision-making. In other words, it’s our ongoing Direct-to-Investor messaging masterclass.

Alpha Stories: Financial copywriters meet with management teams to discuss the art of crafting company stories.

If you’re not a subscriber then make sure to enter your name and email address to stay up to date. You’ll also get notifications of the many Media Meets Markets in-person and virtual networking events.

How to add 10,000 new shareholders

Is it possible to use investor relations marketing campaigns to attract 10,000 new shareholders?

Yes, says Bill Kaitz of Promethean Marketing with the caveat that there are good & bad ways to go about marketing a public company. In this conversation he shares what he’s learned in his nearly 20-years experience working with public companies. including shareholder acquisition metrics, effective vs ineffective strategy, and more.
He emphasizes the difference between what is commonly thought of as “stock promotion “campaigns vs. shareholder acquisition strategies. While all marketing of a public company security falls under the regulations regarding stock promotion there are fundamentally different approaches to leveraging marketing to attract shareholders.

That difference is the central issue in our conversation. 

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Gold Stories Investors Buy

Home The Investor Marketing Report Gold Stories Investors Buy Brien Lundin, publisher of the Gold Newsletter and organizer of the legendary New Orleans Investment Conference & Matt Warder, of Seawolf Research join us to talk about the gold investing narratives that matter.  If you’d like to connect with Brien you

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Episode 2: Building the First Regulated Carbon Credits Exchange

In 2022 the carbon credit market’s trade value was worth $978.56 billion – and projected to grow to $2.68 trillion by 2028.

It’s one of the most exciting sectors out there today with an average annual growth rate of 48% from 2019 to 2021.

But, like so many sectors, it’s had a bumpier ride than normal recently.

Join us as we sit down with Jim Row, a serial capital markets entrepreneur and the driving force behind Capturiant, a trailblazer in the global environmental asset validation sector.

Jim explains how Capturiant, operating on a distributed ledger technology (DLT) platform, is positioning itself on the frontline of this burgeoning market.

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Insights from $147+ million in investor relations media spend

Home The Financial Marketing Report Insights from managing over $147 million of investor relations media spend Winning Media is an industry-leading, 17-year-old digital marketing agency that has now managed over $147 million USD – and counting – worth of marketing budgets. Digital marketing has proven itself to be the most

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How CEOs use LinkedIn to engage investors

LinkedIn is used by over 800 million professionals worldwide who use it to expand their business networks and build their careers.

Of all the social media platforms LinkedIn is one of the only places you can specifically search out and find investors of all stripes.

As Seth Farbman points out in this conversation, “Historically the way for CEOs and management teams to get in front of investors was to go to a conference… but imagine you could give a TED talk to 5,000 of your perfect target audience five days a week.” 

That’s the analogy of the size of opportunity that intelligent use of LinkedIn can deliver to management teams.

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Episode 1: The Race to Build the “Amazon” of online capital raise

Equity crowdfunding – both with a CF raise and the larger Regulation A and Regulation A+ vehicles – are big part of the digital transformation of capital markets.

The Jumpstart Our Business Startups Act (JOBS ACT) created the sector in order to help more companies raising capital and allow main street investors more direct access to private markets.

Once the policy opened the door it was up to entrepreneurs, like today’s guest, to actually build the infrastructure to allow the equity crowdfunding space to flourish.

In the process something remarkable happened – capital raise began to merge with ecommerce marketing models.

And that part of the equity crowdfunding revolution is having dramatic impacts. Here at Media Meets Markets we believe the full opportunities this merging of digital marketing and capital markets are grossly underestimated.

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Subscribe to The Investor Marketing Report

Subscribe to stay on top of the trends at the intersection of media and capital markets. The Investor Marketing Report includes regular updates on Capital Markets Tech, Shareholder Acquisition, Why Investors Buy, and notifications of our Media Meets Markets events.

Media Meets Markets connects the world of direct-to-investor marketing. We bring founders & executives from the largest investor-focused digital media companies together with the management teams & capital markets executives to share information and do business.

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