Is it possible to use investor relations marketing campaigns to attract 10,000 new shareholders?
Yes, says Bill Kaitz of Promethean Marketing with the caveat that there are good & bad ways to go about marketing a public company. In this conversation he shares what he’s learned in his nearly 20-years experience working with public companies. including shareholder acquisition metrics, effective vs ineffective strategy, and more.
He emphasizes the difference between what is commonly thought of as “stock promotion “campaigns vs. shareholder acquisition strategies. While all marketing of a public company security falls under the regulations regarding stock promotion there are fundamentally different approaches to leveraging marketing to attract shareholders.
That difference is the central issue in our conversation.