How CEOs use LinkedIn to engage investors

LinkedIn is used by over 800 million professionals worldwide who use it to expand their business networks and build their careers.

Of all the social media platforms LinkedIn is one of the only places you can specifically search out and find investors of all stripes.

As Seth Farbman points out in this conversation, “Historically the way for CEOs and management teams to get in front of investors was to go to a conference… but imagine you could give a TED talk to 5,000 of your perfect target audience five days a week.” 

That’s the analogy of the size of opportunity that intelligent use of LinkedIn can deliver to management teams.