Sign up for The Shareholder Acquisition letter to stay in the loop on events.

We won’t share your info with anyone else.  You’ll receive info on upcoming shareholder acquisition events and conversations with industry pros, insights,  about how to reach and engage an investor audience online. Privacy policy.

Shareholder Acquisition

How to add 10,000 new shareholders

Is it possible to use investor relations marketing campaigns to attract 10,000 new shareholders?

Yes, says Bill Kaitz of Promethean Marketing with the caveat that there are good & bad ways to go about marketing a public company. In this conversation he shares what he’s learned in his nearly 20-years experience working with public companies. including shareholder acquisition metrics, effective vs ineffective strategy, and more.
He emphasizes the difference between what is commonly thought of as “stock promotion “campaigns vs. shareholder acquisition strategies. While all marketing of a public company security falls under the regulations regarding stock promotion there are fundamentally different approaches to leveraging marketing to attract shareholders.

That difference is the central issue in our conversation. 

Read More »
Financial Copywriting

Gold Stories Investors Buy

Home The Investor Marketing Report Gold Stories Investors Buy Brien Lundin, publisher of the Gold Newsletter and organizer of the legendary New Orleans Investment Conference

Read More »
Shareholder Acquisition

How CEOs use LinkedIn to engage investors

LinkedIn is used by over 800 million professionals worldwide who use it to expand their business networks and build their careers.

Of all the social media platforms LinkedIn is one of the only places you can specifically search out and find investors of all stripes.

As Seth Farbman points out in this conversation, “Historically the way for CEOs and management teams to get in front of investors was to go to a conference… but imagine you could give a TED talk to 5,000 of your perfect target audience five days a week.” 

That’s the analogy of the size of opportunity that intelligent use of LinkedIn can deliver to management teams.

Read More »

events & media to help you build investor audience

The Shareholder Acquisition Letter is published by Media Meets Markets, a growing global executive network at the heart of media and capital markets.

Executives from financial media, investment newsletter publishers, investment banks, digital cap raise platforms, investor relations PR & marketing agencies, public company management teams, Fintech founders & execs – all come together to do business.

You’ll find entirely unique business development opportunities for everyone involved in digital investor distribution.

Sign up for The Shareholder Acquisition letter to get event notifications.

I’m not going to share your info with anyone else.  I’ll just send my conversations with industry pros, insights,  and event notifications. Privacy policy.

Conferences & workshops

Unique events like the Media Meets Markets discussions bringing together institutional analysts, financial publishers, and public company management teams. Workshops on Shareholder Acquisition strategies and more.

Roundtables & Networking Socials

Some conversations never happen in a scheduled zoom meeting. We host targeted face to face networking across financial services, media, publishing, and capital markets around specific lines of business development.

Investor Media Junkets

One-on-one meetings between capital markets execs hoping for more media coverage and the journalists, publishers, and media outlets across financial.

Unique Business Development Opportunities

We organize and host small group business meetings to connect you. For example, we brought media execs to meet with NYSE executives to explore ways to bring more investor media distribution to NYSE listed companies. Or private invites to sector-specific events with policy makers on Capitol Hill. 


My name is John Newtson. I’m the publisher of the Shareholder Acquisition Letter, and founder of Media Meets Markets. I’ve been in the digital Direct-to-Investor industry for nearly 20 years now.



Media Meets Markets connects the world of direct-to-investor marketing. We bring founders & executives from the largest investor-focused digital media companies together with the management teams & capital markets executives to share information and do business.

© 2023 All Rights Reserved.

Get In Touch

8411 Oakford Drive
Springfield, VA 22152